Archive for the ‘Music’ Category
“In Rainbows,” a new record album from an English band Radiohead, has challenged the traditional music sales model by allowing listeners to determine the price they are willing to pay for the album which is available for download on its website.
Figures coming out from comScore – an internet marketing research company – 38% paying an average of about $6 seem much more realistic than the numbers floated earlier – average price between $5 and $8 for 1.2 million downloads.
I’m one of those 62%. Radiohead’s music is decent but not my taste. But, had the album not been available for download, I wouldn’t even have heard of them or their music. Moreover, they probably made much more money from these downloads than they could ever make from regular album release.
How does P2P file-sharing affect music sales? I found this interesting paper on relationship of economics of P2P file-sharing by David Blackburn,a Harvard PhD Student, mentioned at “The Long Tail” (and posted it on Slashdot faithfully). I also found this compilation of studies on P2P.
The findings are not surprising as the paper essentially states the obvious. The hits at the top of the charts lose sales, but the niche artists further down the popularity curve actually benefit from file-trading.
“Artists who are unknown, and thus most helped by file sharing, are those artists who sell relatively few albums, whereas artists who are harmed by file sharing and thus gain from its removal, the popular ones, are the artists whose sales are relatively high.”
But then some of the conclusions are shocking, e.g.
“File sharing is reducing the probability that any act is able to sell millions of records, and if the success of the mega-star artists is what drives the investment in new acts, it might reduce the incentive to invest in new talent. This is, at its heart, an empirical question which is left to future work.”
Is finding new talent outcome of investments by big labels. Hardly!
With so much ‘noise to signal’ ratio in music industry, big names give headstarts for sure, but they hardly have incentives to find new talents in an economy of abundance. Big companies were relevant at the time when technology wasn’t cheap and cost of producing and marketing music prohibitive- not anymore the case.
P2P notwithstanding, independent music is going to proliferate on its merit. Music needn’t big names to sound good.