Only 38% Downloaders Paid for Radiohead’s Album “In Rainbows”
“In Rainbows,” a new record album from an English band Radiohead, has challenged the traditional music sales model by allowing listeners to determine the price they are willing to pay for the album which is available for download on its website.
Figures coming out from comScore – an internet marketing research company – 38% paying an average of about $6 seem much more realistic than the numbers floated earlier – average price between $5 and $8 for 1.2 million downloads.
I’m one of those 62%. Radiohead’s music is decent but not my taste. But, had the album not been available for download, I wouldn’t even have heard of them or their music. Moreover, they probably made much more money from these downloads than they could ever make from regular album release.