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From an article in NYTimes on a patent application filed by Philips in USPTO-

James Boyle, a law professor at Duke University, said that broadcasters offer a program knowing that only a fraction of the audience watches the commercials. Advertisers, he added, buy nothing more than "an option on a probability," and the viewer is no more obligated to watch every commercial than a driver is obligated to read every billboard.


Written by Brajesh

May 7, 2006 at 7:54 am

Posted in advertising, Content, Media

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