The ‘Ad’vent of Free Books
From this news item in Infotoday–
Citing the desire to create new revenue streams for authors, mega-publisher HarperCollins has announced the first free Web-based, ad-supported, full-text business book. Go It Alone! The Secret to Building a Successful Business on Your Own by Bruce Judson is now available on the author’s Web site, where an affiliate link to Amazon, not the publisher, can also be found. Not only can the book be read at the site, but it can also be searched. HarperCollins Publishers is calling the project a test of a new business model. Some self-published authors also offer ad-supported books online, but HarperCollins’ move is the first by a major publisher.
And about the revenue model and rationale behind the move-
Company spokesperson Erin Crum said: “We are exploring how online advertising programs can add value for publishers and authors. The results will be measured by the income generated through ads, number of page views and visitors to the site, and by sales of books from the site. If successful, this kind of digital product might be a new format that supplements the paperback edition.”?
Ad-supported media is here to stay. Television has shown us so far that even though advertising is overrated, it works.