Reverberations

News, Views, Rants and Raves About Technology and More

Fixing ‘Really Simple Syndication'(RSS) for good

leave a comment »

No one knows what 'syndication' means, unless you’re talking about I Love Lucy reruns. Syndication is a publisher-centric, geek-centric term. For most people, it’s Really Simple Huh? Most people don’t even know that syndicate can be used as a verb!

And then there are issues at the other extreme too – the problem of abundance of RSS feeds.

Scott Karp at Publishing 2.0 suggests this three step solution

  1. Call it 'subscribing'
  2. because 'subscription' is something most people are familiar with

  3. Encourage everyone to get a reader
  4. because most people either don’t have one or don’t know that they have one

  5. Use the iTunes model — Search, browse, recommend, remix
  6. an Amazon-esque 'people who subscribed to this also subscribed to…'

    I would add,

  7. One click subscription
  8. The way we do it now is just too geeky. No wonder only 4% of Internet users know what RSS is.

So what will it take to 'feed' them RSS. Either,

  1. Wait for Microsoft to fix this – for those who think that the little blue 'e' icon is THE Internet, or,
  2. Make it easier than browsing itself, as easy as e-mail. (RSS integration in Outlook is soooo (a))

We'll see!

Written by Brajesh

January 21, 2006 at 11:27 pm

Posted in Content, Media, RSS

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: